Customer Choice Pricing

Customer Choice Pricing, also known as Dual Pricing or Cash Discounting, helps businesses reduce or even eliminate credit card processing fees by offering customers a cash discount option. This solution is especially effective for retail stores, coffee shops, restaurants, auto shops, and service-based businesses.

Benefits include increased take-home profit, compliant program setup, and even free equipment options for qualifying businesses.

While it requires clear communication with customers and may not fit every online business model, it is often one of the most impactful ways for in-person businesses to lower payment processing costs.

Interchange Plus

Interchange Plus pricing is one of the most transparent payment processing models available, giving businesses the true card network cost plus a small, clearly defined markup.

It is an excellent fit for ecommerce businesses, higher-volume companies, and business owners who want full visibility into their processing costs. Benefits include lower traditional processing rates, scalable pricing as volume grows, and protection from hidden rate increases.

While monthly costs can vary depending on the types of cards customers use and businesses still absorb processing fees, this model is ideal for companies seeking long-term pricing transparency and control through merchant account solutions.

Flat Rate Pricing

Flat Rate Pricing offers a simple and predictable payment processing solution with one consistent rate per transaction, making monthly costs easy to understand and budget for.

This pricing model is especially well-suited for smaller businesses, startups, and companies that value simplicity over customization. Benefits include straightforward pricing, easy budgeting, and minimal complexity in managing payment processing.

While it can become more expensive over time and may not be the most optimized option for growing businesses, it remains a great choice for businesses looking for an easy, hassle-free processing solution.

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